321Transit “Read to Ride” Campaign

Brought the “Read to Ride” summer campaign to life with a playful illustrated concept showing how kids could explore Brevard County by bus. The artwork rolled out on bus wraps, print, and digital media, and inspired a children’s activity book launched at the program’s kickoff event at the library.

ROLES IN PROJECT:

  • Developed the overall campaign concept, including copy, graphics, print, social, and out-of-home collateral

  • Illustrated the central artwork that served as the foundation for the campaign’s visual theme

  • Concepted, designed, and prepared the featured bus wrap — the campaign’s centerpiece — through to final production files

  • Designed and produced supporting print and social media materials to extend the campaign’s reach

  • Created a 16-page coloring and activity book for the program’s kickoff event, featuring original artwork, puzzles, and jokes designed to engage young readers and give them a basic understanding of how the bus system works and the rules riders must follow