Swan City Smoke Shop Brand Identity
Developed the complete brand identity for Swan City Smoke Shop, including the logo and a line of branded merchandise such as embroidered hats and t-shirts. The visual concept features a swan emerging from smoke, with a circular mark symbolizing the glowing end of a cigar. Warm tones of orange and red evoke the ember and ash, while multiple logo variations were designed for flexibility across applications. This adaptable system also provides the client with greater versatility for future promotional products and brand extensions.
ROLES IN PROJECT:
Developed full brand identity system, including logo, color palette, and typography.
Designed embroidered hats, t-shirts, and other branded merchandise to extend the visual identity.
Created multiple logo variations for use across digital, print, and product applications.
Built scalable design files optimized for both embroidery and screen printing.
Collaborated with client to refine creative concepts and align visuals with business goals.