USA TODAY Cars Automotive Hub Campaign
USA TODAY launched a new hub designed to guide car shoppers through every stage of the vehicle-buying journey—from research and comparison to final purchase. The campaign positioned the hub as a trusted destination where consumers could confidently begin and complete their automotive search.
The creative concept visualized this journey as a winding road that evolved through different stages of life, pairing relatable questions and vehicle options with changing priorities along the way. The campaign rolled out through a 15-second preroll video featured before news stories and a series of rotating digital ads, each highlighting how the hub supports consumers’ unique needs at every stage of life.
ROLES IN PROJECT:
Contributed to early creative development, including discovery, research, concepting, and ideation.
Developed initial design concepts and polished mockups to guide project direction.
Created detailed storyboards to communicate visual flow and secure stakeholder approval before production.
Designed final layouts and graphic elements for use across digital ads and video campaigns.
Collaborated closely with the animator to refine and deliver final production-ready files.