USA Today Network
Local Journalist Playlists
ROLES IN PROJECT:
Brainstormed and developed initial creative concepts for the campaign.
Established color palettes and iconography to represent each subject area and reporter.
Designed a cohesive series of icons aligned with company brand guidelines to distinguish individual journalist topics.
Prepared all journalist photos for production, including background removal, color correction, and composition.
Finalized and deployed creative assets across individual newsroom websites within the USA TODAY Network.
Developed the creative direction for the Journalist Playlist campaign, building a scalable visual system of color and iconography to represent each reporter and topic. Designed a unified icon set, prepped all photography for production, and delivered final assets across newsroom platforms within the USA TODAY Network.