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Developed a comprehensive campaign for Space Coast Area Transit, Brevard County’s public transit service, aimed at showcasing the bus system and increasing public awareness and ridership. The campaign highlighted the benefits of using public transportation, emphasized its convenience and community impact, and celebrated the buses, routes, and essential role Space Coast Area Transit plays in connecting residents across Brevard County. The campaign spanned across public bus graphics, print, social and out-of-home advertising.

ROLES IN PROJECT:

  • Brainstormed and developed initial creative concepts for the campaign.

  • Established color palettes and iconography to represent each subject area and reporter.

  • Designed a cohesive series of icons aligned with company brand guidelines to distinguish individual journalist topics.

  • Prepared all journalist photos for production, including background removal, color correction, and composition.

  • Finalized and deployed creative assets across individual newsroom websites within the USA TODAY Network.