USAToday USA250 Wordmark

Designed a commemorative wordmark for USA Today honoring 250 years of American history. The visual identity balances tradition and progress and serves as the unifying mark for USA Today’s coverage of America’s 250th birthday.

ROLES IN PROJECT:

  • Developed creative concepts exploring multiple wordmark directions

  • Produced final artwork for the selected wordmark, including all color variations and required file formats

  • Packaged and distributed final assets to team members and stakeholders for implementation